Just about everyone who has heard of GDPR knows that there’s not only a huge amount of information to get your head around, but only just over a year in which to make sure you’re compliant and fully up to speed with what it means for you and your business. Scary stuff!
As with all major changes, it’s going to take some extensive research and work behind the scenes to implement, as there’s no room to be making errors, but a change that will hopefully benefit us all in the long run.
The ICO (Information Commissioners Office) is already starting on their crack-down in the lead up to GDPR coming into force, in accordance with the Data Protection Act 1998. Only this week, a couple of the biggest brands in the UK have been fined for breaking the rules regarding marketing emails. Unfortunately, these fines are likely to become more commonplace, at least whilst businesses are still finding their feet and understanding their limitations when GDPR comes into effect.
This article talks about the fines that Flybe and Honda Motor Europe Ltd have recently incurred by sending out marketing emails, seemingly in an attempt to comply with the GDPR guidelines. How ironic.
“Just this week, the ICO fined two companies a total of £83,000 for breaking the rules regarding marketing emails. Although the figure seems small compared to the terminal fines issued to companies such as Media Tactics, it notably targeted a regular area for data misuse and the offending companies could have easily avoided being fined.”
Image credit: itproportal.com
Article: ‘ICO fines Flybe, Honda for breaking data rules. They were, um, trying to comply with GDPR’, (theregister.co.uk), Alexander J Martin, March 2017Back to Blog