Do you receive SMS marketing communications? With 93% of the UK population now owning a mobile phone, more consumers than ever are opting in to receiving communications from businesses by SMS.
It’s a simple, effective way for businesses to reach their audience, with a very high degree of visibility and enviable open rates. Currently, a vast number of organisations around the UK have failed to see the benefits of the SMS marketing channel and are possibly missing out on a very useful marketing tool.
As the number of mobile phone users rises (if that is even possible!), the SMS Marketing channel is set to take off in a big way, offering up exciting times to those within the mobile industry.
“There are now 80 million active mobile phones in the UK. According to a white paper by Textlocal, a leading UK SMS marketing platform, 37 million consumers have opted for SMS as their preferred choice for receiving notifications from businesses.
However, only 50% of the businesses surveyed currently have a SMS marketing strategy in place.
The company estimates that the number of consumers opting in to receive business communications will rise to 48.7 million in 2020. If accurate, this will make SMS the fastest marketing channel in the UK.”
Article source: marketingtechnews.net/news
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