What’s your go-to eCommerce website? Do you have a particular one you visit on a regular basis to make your purchases? Amazon is certainly a hit at Purple Monkey towers with packages arriving on an almost daily basis. In fact, we’d go so far as to say, we don’t know what we’d do without our beloved Amazon. Its seems we’re not the only ones who feel this way. New research shows that over a 1/3 of all online spend is attributed to the retail giant. Now that’s what you call a healthy market share and it’s only set to grow…
“Amazon’s dominance stems largely from the fact that it now sets the expectations consumers have for all online retailers. 53% of respondents said they are more likely to buy from Amazon Prime than another online retailer, highlighting an increased preference in retail subscription services.
60% thought that same day delivery should be offered by ALL online retailers. While the logistics and practicality of this for smaller ecommerce brands is obviously difficult, the figure does show that Amazon is setting the pace.”
Article source: ‘37% of online spend done with Amazon’, (marketingtechnews.net), Colm Hebblethwaite, July 2017
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