Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. (Wikipedia)
This is something I have been unconsciously using / shopping for a while.
I have a small (LARGE) addiction to Pinterest and have seen more and more *buy here* popups / buttons on my late-night searches to acquire the perfect house / garden / wardrobe.
Granted a lot of these seem to be US based but it drives me to search for a similar UK product and hit the *pay now* button and wait for the package to arrive
Shopping for me in these circumstance feels ‘free’ and I am more willing to give in to impulse purchasing than when actually visiting a commerce site….
- 87% of customers say that social media helps them to decide what to purchase – the eCommerce version of ‘do I look fat in this’
- In 2017 $41billion came in revenue from Social Network Advertising, $10.14billion came in revenue from FaceBook ads and $4billion came in revenue from Instagram ads!
Not amounts to ignore or undervalue.
As a recruiter in the digital sphere we are seeing increased interest in candidates possessing the abilities to strategise for social commerce, an increment to the Social Media Managers this is now becoming a solidified route to market….
A great article that lays out all the stats for you to glance over is in the link to follow;
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