Category: "Tech"

Personalisation: spot on or too much?

July 7, 2016

It's all about personalisation these days, but where do you draw the line with it? When does it start to  feel a bit 'Big brother' like... Adding value to the customer experience is one thing,...

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Is Brand Loyalty...

Brand loyalty is tumbling, as consumers prioritise speed, innovation and convenience when they shop. The fall of the high street...

Google Marketing Live...

This week saw the annual Google Marketing Live event take place where all things new in the world of Google...

It Really Could...

On Tuesday, viewing figures went into overdrive as ITV managed to pull in just shy of 24m viewers to witness...