Category: "Marketing"
Mobile marketing set to grow
July 18, 2017Do you receive SMS marketing communications? With 93% of the UK population now owning a mobile phone, more consumers than ever are opting in to receiving communications from businesses by SMS. It's a simple, effective...
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How affiliate marketing is helping brands go global
April 19, 2017The flexibility of affiliate marketing is enabling brands to engage with a network of global influencers who are looking to promote their products worldwide, explains Awin’s global client strategy director Kevin Edwards. For British retailers, the overseas...
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Is 2017 the best time to be a marketer?
April 19, 2017With the electrifying pace of change and sheer volume of emerging technologies bringing marketers closer to consumers, could 2017 be the best time for marketing? From creative programmatic and targeted content to emerging technologies like virtual reality...
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New Marketing and Data Guidelines set to Start by Summer
April 11, 2017The Information Commissioners Office (ICO) is likely to begin work within weeks on new marketing and data guidelines that will directly impact most areas of digital marketing. Government legislation that instructs the regulator to produce...
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Are you getting GDPR ready?
March 30, 2017Just about everyone who has heard of GDPR knows that there's not only a huge amount of information to get your head around, but only just over a year in which to make sure you're...
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Winning back old customers
November 15, 2016Keeping sales flowing is a major challenge when people are spending less. Rather than using your resources to chase new customers, it can be more economical to revisit old leads and focus on winning back...
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