Category: "Marketing"

Mobile marketing set to grow

Mobile marketing set to grow

July 18, 2017

Do you receive SMS marketing communications? With 93% of the UK population now owning a mobile phone, more consumers than ever are opting in to receiving communications from businesses by SMS. It's a simple, effective...

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How affiliate marketing is helping brands go global

How affiliate marketing is helping brands go global

April 19, 2017

The flexibility of affiliate marketing is enabling brands to engage with a network of global influencers who are looking to promote their products worldwide, explains Awin’s global client strategy director Kevin Edwards. For British retailers, the overseas...

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Is 2017 the best time to be a marketer?

Is 2017 the best time to be a marketer?

April 19, 2017

With the electrifying pace of change and sheer volume of emerging technologies bringing marketers closer to consumers, could 2017 be the best time for marketing? From creative programmatic and targeted content to emerging technologies like virtual reality...

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New Marketing and Data Guidelines set to Start by Summer

New Marketing and Data Guidelines set to Start by Summer

April 11, 2017

The Information Commissioners Office (ICO) is likely to begin work within weeks on new marketing and data guidelines that will directly impact most areas of digital marketing. Government legislation that instructs the regulator to produce...

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Are you getting GDPR ready?

Are you getting GDPR ready?

March 30, 2017

Just about everyone who has heard of GDPR knows that there's not only a huge amount of information to get your head around, but only just over a year in which to make sure you're...

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Winning back old customers

Winning back old customers

November 15, 2016

Keeping sales flowing is a major challenge when people are spending less. Rather than using your resources to chase new customers, it can be more economical to revisit old leads and focus on winning back...

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Blog

Is Brand Loyalty...

Brand loyalty is tumbling, as consumers prioritise speed, innovation and convenience when they shop. The fall of the high street...

Google Marketing Live...

This week saw the annual Google Marketing Live event take place where all things new in the world of Google...

It Really Could...

On Tuesday, viewing figures went into overdrive as ITV managed to pull in just shy of 24m viewers to witness...