Category: "Latest News"

Apple, the greenest Tech company in the world

Apple, the greenest Tech company in the world

January 10, 2017

For the third year in a row, Apple has been deemed the most environmentally friendly of the world’s major tech companies, according to a new report from environmental organization Greenpeace. Apple, along with Google and...

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2017 Predictions for eCommerce

2017 Predictions for eCommerce

January 9, 2017

Andrew Pearl, strategy director EMEA, Profitero, has nine top predictions for e-commerce in 2017.   1. Mobile’s continued ascendancy – mobile already accounts for the majority of search terms and ecommerce transactions in the UK.  It’s...

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10 things content marketers need to know in 2017

10 things content marketers need to know in 2017

January 8, 2017

2017 is set to be another exciting growth year for content marketing, with new strategies being developed and implemented. Here are 10 handpicked, valuable statistics every marketer will need to know to help fine-tune their...

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The rise of the social shopper

The rise of the social shopper

January 5, 2017

Facebook, Instagram, Twitter and Snapchat have over 2.5 billion users between them. That’s a whole lot of people, and for retailers, a global marketplace like no other. These networks have transformed the face of shopping,...

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Marketers: What digital investments you need to make next year

Marketers: What digital investments you need to make next year

December 21, 2016

Tech giants such as Uber have expanded their offering with the launch of UberEats, and some famously online-only brands have made a U-turn and set up physical stores, take Amazon opening bookstores for example. The...

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Capitalising on the last minute Christmas opportunity

Capitalising on the last minute Christmas opportunity

December 20, 2016

We’ve all had that thought – accompanied with a familiar sinking feeling – that Christmas seems to arrive earlier every year. Indeed, for many, Christmas really does start while we’re still trying to make the...

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Blog

Is Brand Loyalty...

Brand loyalty is tumbling, as consumers prioritise speed, innovation and convenience when they shop. The fall of the high street...

Google Marketing Live...

This week saw the annual Google Marketing Live event take place where all things new in the world of Google...

It Really Could...

On Tuesday, viewing figures went into overdrive as ITV managed to pull in just shy of 24m viewers to witness...