Category: "Latest News"

Working lunch?

Working lunch?

March 22, 2017

What do you do on your lunch break? Do you even take a break? This survey (in the article below), shows that over half of people don’t take any time away from their desks in...

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Why we should all be napping at work… seriously!

Why we should all be napping at work… seriously!

March 21, 2017

Don't say it's never crossed your mind... a quick 40 winks, no-one will notice... We've all had those thoughts at one point or another. Late night out on the town, baby's kept you up all...

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What is cognitive marketing – and why does it matter to you?

What is cognitive marketing – and why does it matter to you?

February 24, 2017

It’s almost possible to hear the sigh from marketers around the country… as if there isn’t enough to fit into every day, they’re now expected to become a psychology expert too?! Well, not exactly. But...

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Why data problems are proving costly for UK marketers

Why data problems are proving costly for UK marketers

February 23, 2017

As marketers work to an increasingly complex and exacting set of performance metrics, new research from Royal Mail Data Services into the use and management of customer data reveals that UK organisations estimate poor quality...

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Mobile must finally come first in 2017

Mobile must finally come first in 2017

January 18, 2017

This is going to a big year for mobile. We enter 2017 with mobile dominating search, dominating display, dominating consumers’ time online, driving ecommerce and, most importantly, dominating digital adspend. Mobile spend is now greater...

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Blue Monday

Blue Monday

January 11, 2017

Monday 16th January is 'Blue Monday', supposedly the most depressing day of the year. It may be useful to know that Blue Monday was in fact created in 2005 by a British holiday company. The idea...

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Blog

Is Brand Loyalty...

Brand loyalty is tumbling, as consumers prioritise speed, innovation and convenience when they shop. The fall of the high street...

Google Marketing Live...

This week saw the annual Google Marketing Live event take place where all things new in the world of Google...

It Really Could...

On Tuesday, viewing figures went into overdrive as ITV managed to pull in just shy of 24m viewers to witness...