Category: "Latest News"

New Marketing and Data Guidelines set to Start by Summer

New Marketing and Data Guidelines set to Start by Summer

April 11, 2017

The Information Commissioners Office (ICO) is likely to begin work within weeks on new marketing and data guidelines that will directly impact most areas of digital marketing. Government legislation that instructs the regulator to produce...

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Brands struggle to deliver personalised digital experiences

Brands struggle to deliver personalised digital experiences

April 10, 2017

Despite the hype around ‘personalisation’ as a marketing trend, as many as 89% of brands report they can’t deliver personalised digital experiences, research by Acquia has found. The research shows that attempts to deliver effective...

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Are you getting GDPR ready?

Are you getting GDPR ready?

March 30, 2017

Just about everyone who has heard of GDPR knows that there's not only a huge amount of information to get your head around, but only just over a year in which to make sure you're...

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How 10 highly successful people manage stress

How 10 highly successful people manage stress

March 29, 2017

1st April marks the start of Stress Awareness Month. Stress Awareness Month has been held every April since 1992, and is fully recognised by healthcare professionals across the country. It's all about raising awareness of...

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Daylight saving means extra work for many

Daylight saving means extra work for many

March 27, 2017

Spring has finally sprung. Daylight saving is upon us - clocks have gone forward, the evenings are lighter and we’re gaining an extra 2 minutes of daylight every day. What a difference it makes, heading...

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How giant digital adverts could soon be in our cities

How giant digital adverts could soon be in our cities

March 27, 2017

Passers-by on a London street were recently amazed to see a fleeting image of a pink tongue protruding from fruitily plump lips, seemingly suspended in mid-air. It was the famous logo for the Rolling Stones...

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Blog

Is Brand Loyalty...

Brand loyalty is tumbling, as consumers prioritise speed, innovation and convenience when they shop. The fall of the high street...

Google Marketing Live...

This week saw the annual Google Marketing Live event take place where all things new in the world of Google...

It Really Could...

On Tuesday, viewing figures went into overdrive as ITV managed to pull in just shy of 24m viewers to witness...