Category: "Latest News"

40% of UK ecommerce sites crash during seasonal peaks

40% of UK ecommerce sites crash during seasonal peaks

May 4, 2017

A new study has found that 40 percent of ecommerce websites in the United Kingdom have experienced some downtime during Easter and other seasonal peak periods. Also, almost half of online retailers didn’t feel completely...

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Don’t forget the sleepy mobile shoppers

Don’t forget the sleepy mobile shoppers

May 2, 2017

When do you do your online shopping? It was no surprise to hear that 61% of all eCommerce traffic in the UK is generated around 3am at the weekend. Whilst it sounds ridiculous to many,...

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Understanding the mind of the modern consumer

Understanding the mind of the modern consumer

April 20, 2017

With the explosion of channels, data and technology in the retail industry, it is easy for businesses to be overwhelmed and under-informed. Modern consumers can be an enigma. A typical purchasing decision may include a...

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How affiliate marketing is helping brands go global

How affiliate marketing is helping brands go global

April 19, 2017

The flexibility of affiliate marketing is enabling brands to engage with a network of global influencers who are looking to promote their products worldwide, explains Awin’s global client strategy director Kevin Edwards. For British retailers, the overseas...

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Is 2017 the best time to be a marketer?

Is 2017 the best time to be a marketer?

April 19, 2017

With the electrifying pace of change and sheer volume of emerging technologies bringing marketers closer to consumers, could 2017 be the best time for marketing? From creative programmatic and targeted content to emerging technologies like virtual reality...

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Londoners working ‘100 hours a year more than rest of the UK’

Londoners working ‘100 hours a year more than rest of the UK’

April 18, 2017

The results are in, Londoners are officially working 100 hours more per year than anyone else in the UK. That's over 3 weeks extra per year of work, based on an average of 33 hours per week....

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Blog

Is Brand Loyalty...

Brand loyalty is tumbling, as consumers prioritise speed, innovation and convenience when they shop. The fall of the high street...

Google Marketing Live...

This week saw the annual Google Marketing Live event take place where all things new in the world of Google...

It Really Could...

On Tuesday, viewing figures went into overdrive as ITV managed to pull in just shy of 24m viewers to witness...