Category: "Latest News"

In or out? Have you decided?

June 21, 2016

The referendum is nearly upon us. Have you made your decision yet about whether or not we should remain in the EU? In, out, undecided… it’s a hard decision as no-one quite knows what the...

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Microsoft set to acquire LinkedIn

June 15, 2016

So the big news this week is that Microsoft are to acquire LinkedIn for a mere $26.2 billion! This is set to be one of Microsoft’s biggest and most successful acquisitions to date. Exciting stuff...

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Mobile optimisation is key

June 7, 2016

With more users than ever now using mobile, optimising the experience for the customer is vital! According to the Centre for Retail Research, online spending by UK consumers has now reached £52bn, representing growth of 16.2% year on...

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Genius or intrusive? London buses will soon be sending ads to your phone

May 18, 2016

Passengers on London buses could soon be receiving push notifications with real-time travel updates and in-app ads thanks to "the UK's largest iBeacon experience". A collaboration between mobile marketing company Proxama and Transport for London will allow integration of...

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Huge increase in social advertising spend

Huge increase in social advertising spend

April 26, 2016

Social advertising spend is growing rapidly, according to a new report which shows that marketers spent 86% more year on year in the first quarter of 2016. The growth was driven particularly by a 122%...

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eCommerce sales on the rise

April 25, 2016

eCommerce is the industry to be in it appears, with sales booming. The outlook for 2016 is looking bright for the eCommerce world thanks to the trusty smartphone! Last month there was an 11 per...

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Blog

Is Brand Loyalty...

Brand loyalty is tumbling, as consumers prioritise speed, innovation and convenience when they shop. The fall of the high street...

Google Marketing Live...

This week saw the annual Google Marketing Live event take place where all things new in the world of Google...

It Really Could...

On Tuesday, viewing figures went into overdrive as ITV managed to pull in just shy of 24m viewers to witness...