Category: "eCommerce"

World Emoji Day

World Emoji Day

July 17, 2017

17th July marks 'World Emoji Day'. Who knew these coloured symbols would become so popular and well used in day-to-day life? So popular they have dedicated a day to celebrate all things emoji! Some of...

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Amazon is ruling the roost

Amazon is ruling the roost

July 11, 2017

What's your go-to eCommerce website? Do you have a particular one you visit on a regular basis to make your purchases? Amazon is certainly a hit at Purple Monkey towers with packages arriving on an...

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Tips for Effective Personalisation

Tips for Effective Personalisation

June 22, 2017

We all pay more attention to bespoke offers and communications from companies. To receive marketing material, either by email or post that is actually relevant to you and your lifestyle is always a winner! Personalisation...

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Amazon to acquire Whole Foods Market

Amazon to acquire Whole Foods Market

June 21, 2017

Rumour has it Amazon will be buying Whole Foods Market for a whopping £10.7Billion. Whole Foods Market currently has nine UK stores, based predominantly in London. This will certainly give Amazon a great stepping stone...

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Christmas shopping in Summer?

Christmas shopping in Summer?

June 9, 2017

How organised are you? Are you one to start your Christmas shopping in the Summer? If you are, hats off to you. Whilst the majority of us are planning our Summer holiday and fine tuning our...

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Shoppers in-store expectations changing due to growth of eCommerce

Shoppers in-store expectations changing due to growth of eCommerce

June 9, 2017

Shoppers are increasingly getting put off shopping in-store and opting for online shopping instead. Why is this? Well obviously there's the ease of being able to shop from the comfort of your own sofa, but...

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Blog

Is Brand Loyalty...

Brand loyalty is tumbling, as consumers prioritise speed, innovation and convenience when they shop. The fall of the high street...

Google Marketing Live...

This week saw the annual Google Marketing Live event take place where all things new in the world of Google...

It Really Could...

On Tuesday, viewing figures went into overdrive as ITV managed to pull in just shy of 24m viewers to witness...