Category: "Digital"
What is cognitive marketing – and why does it matter to you?
February 24, 2017It’s almost possible to hear the sigh from marketers around the country… as if there isn’t enough to fit into every day, they’re now expected to become a psychology expert too?! Well, not exactly. But...
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Why data problems are proving costly for UK marketers
February 23, 2017As marketers work to an increasingly complex and exacting set of performance metrics, new research from Royal Mail Data Services into the use and management of customer data reveals that UK organisations estimate poor quality...
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