Category: "Digital"

What is cognitive marketing – and why does it matter to you?

What is cognitive marketing – and why does it matter to you?

February 24, 2017

It’s almost possible to hear the sigh from marketers around the country… as if there isn’t enough to fit into every day, they’re now expected to become a psychology expert too?! Well, not exactly. But...

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Why data problems are proving costly for UK marketers

Why data problems are proving costly for UK marketers

February 23, 2017

As marketers work to an increasingly complex and exacting set of performance metrics, new research from Royal Mail Data Services into the use and management of customer data reveals that UK organisations estimate poor quality...

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Is Brand Loyalty...

Brand loyalty is tumbling, as consumers prioritise speed, innovation and convenience when they shop. The fall of the high street...

Google Marketing Live...

This week saw the annual Google Marketing Live event take place where all things new in the world of Google...

It Really Could...

On Tuesday, viewing figures went into overdrive as ITV managed to pull in just shy of 24m viewers to witness...