Category: "Digital"

One internet minute – 2017 style

One internet minute – 2017 style

May 4, 2017

Well this is pretty mind blowing. This is what one minute on the internet looks like in 2017!

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Don’t forget the sleepy mobile shoppers

Don’t forget the sleepy mobile shoppers

May 2, 2017

When do you do your online shopping? It was no surprise to hear that 61% of all eCommerce traffic in the UK is generated around 3am at the weekend. Whilst it sounds ridiculous to many,...

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Understanding the mind of the modern consumer

Understanding the mind of the modern consumer

April 20, 2017

With the explosion of channels, data and technology in the retail industry, it is easy for businesses to be overwhelmed and under-informed. Modern consumers can be an enigma. A typical purchasing decision may include a...

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How affiliate marketing is helping brands go global

How affiliate marketing is helping brands go global

April 19, 2017

The flexibility of affiliate marketing is enabling brands to engage with a network of global influencers who are looking to promote their products worldwide, explains Awin’s global client strategy director Kevin Edwards. For British retailers, the overseas...

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New Marketing and Data Guidelines set to Start by Summer

New Marketing and Data Guidelines set to Start by Summer

April 11, 2017

The Information Commissioners Office (ICO) is likely to begin work within weeks on new marketing and data guidelines that will directly impact most areas of digital marketing. Government legislation that instructs the regulator to produce...

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Are you getting GDPR ready?

Are you getting GDPR ready?

March 30, 2017

Just about everyone who has heard of GDPR knows that there's not only a huge amount of information to get your head around, but only just over a year in which to make sure you're...

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Blog

Is Brand Loyalty...

Brand loyalty is tumbling, as consumers prioritise speed, innovation and convenience when they shop. The fall of the high street...

Google Marketing Live...

This week saw the annual Google Marketing Live event take place where all things new in the world of Google...

It Really Could...

On Tuesday, viewing figures went into overdrive as ITV managed to pull in just shy of 24m viewers to witness...