Category: "Digital"

Mobile marketing set to grow

Mobile marketing set to grow

July 18, 2017

Do you receive SMS marketing communications? With 93% of the UK population now owning a mobile phone, more consumers than ever are opting in to receiving communications from businesses by SMS. It's a simple, effective...

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World Emoji Day

World Emoji Day

July 17, 2017

17th July marks 'World Emoji Day'. Who knew these coloured symbols would become so popular and well used in day-to-day life? So popular they have dedicated a day to celebrate all things emoji! Some of...

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Amazon is ruling the roost

Amazon is ruling the roost

July 11, 2017

What's your go-to eCommerce website? Do you have a particular one you visit on a regular basis to make your purchases? Amazon is certainly a hit at Purple Monkey towers with packages arriving on an...

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Tips for Effective Personalisation

Tips for Effective Personalisation

June 22, 2017

We all pay more attention to bespoke offers and communications from companies. To receive marketing material, either by email or post that is actually relevant to you and your lifestyle is always a winner! Personalisation...

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Could you imagine a life without technology?

Could you imagine a life without technology?

June 21, 2017

Can you imagine a life without technology? A life before you could Google absolutely anything and get the answer in a split second? A life before you could talk to a loved one half way...

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Digital Marketing: how the industry is closing the skills gap

Digital Marketing: how the industry is closing the skills gap

June 12, 2017

It's been widely reported and is well documented that the digital marketing industry has been faced with a digital skills gap in recent years. The British Chamber of Commerce conducted a survey into the issue...

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Blog

Is Brand Loyalty...

Brand loyalty is tumbling, as consumers prioritise speed, innovation and convenience when they shop. The fall of the high street...

Google Marketing Live...

This week saw the annual Google Marketing Live event take place where all things new in the world of Google...

It Really Could...

On Tuesday, viewing figures went into overdrive as ITV managed to pull in just shy of 24m viewers to witness...