Category: "Digital Marketing"

The role of print marketing in a digital world

July 18, 2016

Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run...

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Recruiting a social media expert? What should you ask?

June 20, 2016

Asking pertinent questions when recruiting a social media guru is essential. It’s not always the easiest role to recruit for and can be quite a daunting exercise, but asking the right questions will help you...

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Mobile optimisation is key

June 7, 2016

With more users than ever now using mobile, optimising the experience for the customer is vital! According to the Centre for Retail Research, online spending by UK consumers has now reached £52bn, representing growth of 16.2% year on...

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Huge increase in social advertising spend

Huge increase in social advertising spend

April 26, 2016

Social advertising spend is growing rapidly, according to a new report which shows that marketers spent 86% more year on year in the first quarter of 2016. The growth was driven particularly by a 122%...

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Make your email marketing work

April 14, 2016

Email marketing can be a vital part of any digital marketing plan, but only if you get it right! Emailing the right audience, with the right message is key to making your campaigns successful. Here’s...

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PPC: Back to basics

PPC: Back to basics

February 24, 2016

Ever wondered where to start with PPC advertising? It can be a bit of a minefield, what with Google AdWords, bidding, keyword selection etc etc. If used in the right way, PPC can be a...

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Blog

Is Brand Loyalty...

Brand loyalty is tumbling, as consumers prioritise speed, innovation and convenience when they shop. The fall of the high street...

Google Marketing Live...

This week saw the annual Google Marketing Live event take place where all things new in the world of Google...

It Really Could...

On Tuesday, viewing figures went into overdrive as ITV managed to pull in just shy of 24m viewers to witness...