Category: "Digital Marketing"

Digital Marketing: how the industry is closing the skills gap

Digital Marketing: how the industry is closing the skills gap

June 12, 2017

It's been widely reported and is well documented that the digital marketing industry has been faced with a digital skills gap in recent years. The British Chamber of Commerce conducted a survey into the issue...

More Info
Shoppers in-store expectations changing due to growth of eCommerce

Shoppers in-store expectations changing due to growth of eCommerce

June 9, 2017

Shoppers are increasingly getting put off shopping in-store and opting for online shopping instead. Why is this? Well obviously there's the ease of being able to shop from the comfort of your own sofa, but...

More Info
Understanding the mind of the modern consumer

Understanding the mind of the modern consumer

April 20, 2017

With the explosion of channels, data and technology in the retail industry, it is easy for businesses to be overwhelmed and under-informed. Modern consumers can be an enigma. A typical purchasing decision may include a...

More Info
How affiliate marketing is helping brands go global

How affiliate marketing is helping brands go global

April 19, 2017

The flexibility of affiliate marketing is enabling brands to engage with a network of global influencers who are looking to promote their products worldwide, explains Awin’s global client strategy director Kevin Edwards. For British retailers, the overseas...

More Info
Is 2017 the best time to be a marketer?

Is 2017 the best time to be a marketer?

April 19, 2017

With the electrifying pace of change and sheer volume of emerging technologies bringing marketers closer to consumers, could 2017 be the best time for marketing? From creative programmatic and targeted content to emerging technologies like virtual reality...

More Info
Online shopping downtime, what a drag

Online shopping downtime, what a drag

April 11, 2017

We've all had 'bad' online shopping experiences, but how likely is it to put you off shopping on those particular sites altogether? Most of us rely heavily on the internet to conduct our day-to-day lives...

More Info

Blog

Is Brand Loyalty...

Brand loyalty is tumbling, as consumers prioritise speed, innovation and convenience when they shop. The fall of the high street...

Google Marketing Live...

This week saw the annual Google Marketing Live event take place where all things new in the world of Google...

It Really Could...

On Tuesday, viewing figures went into overdrive as ITV managed to pull in just shy of 24m viewers to witness...